iGaming Affiliate Programs
Income Access promotes a variety of affiliate gaming programs across a range of Gaming Verticals. After all, the success of an online gaming affiliate program is about more than picking the right affiliate marketing software: Picking the right gaming vertical to promote can make all the difference.
At Income Access, we've teamed up with some of the world's leading Poker, Casino, Bingo, Sportsbook, Mobile, and Softgame operators. Our affiliate managers specialize in aligning affiliates with the right gaming clients and white label partners, helping them get some of the most lucrative commission structures in the industry.
Select the gaming vertical of your preference from the list of affiliate gaming program verticals below for detailed information:
- Bingo Affiliate Programs
Online Bingo: Make Friends and Money
Thanks to its higher customer retention rate, online Bingo is estimated to be the fastest growing sector in online gaming.
Online Bingo players may not wager huge amounts at a time, but they love the game and the communities that spring up around it. Online Bingo communities are the heart of this industry and the key to retaining players. While online casino and online poker players jump from bonus to bonus, Bingo players stick by their friends at their favourite sites, depositing month after month.
How Online Bingo Affiliate Programs Work
Online Bingo sites earn revenue from purchases that players make towards their Bingo cards. Whether your players win or not, you will earn commission for any purchases they make.
As an online Bingo affiliate, you will also earn commissions for the lifetime of the players you refer. Online Bingo affiliate programs typically pay affiliates a commission of 20 a 35% of the total purchase amount. For example, BingoFun pays as much as 35%. Alternatively, you have the choice of earning a flat fee per Bingo player, also known as a Cost-per-Acquisition (CPA) commission, which can range from $50 to $200.
Choosing a Bingo Affiliate Program
When choosing an online Bingo affiliate program, it's important to get a feel for the community. Is there lots of chatting? Is the chat friendly, and does it look like the members of the community know each other well? The key to making money as an online Bingo affiliate is to promote sites that can retain players. Promoting online Bingo can be a long-term investment, but it's worth it.
Another factor to consider is the quality of the affiliate program's software. Bingo affiliate programs are either based completely in-house, using proprietary software, managed in-house using a white label affiliate software provider or outsourced to a trusted, third-party affiliate network. When choosing a Bingo affiliate program, then, you want to make sure that the affiliate tracking software is reliable and provides you with easy access to marketing tools and detailed reports.
Promoting Online Bingo
When promoting online Bingo rooms, it's important to capitalize on the strong sense of community that already exists in the marketplace. Essentially, it's all about giving players a way to interact with one another, and with your site.
Forums are a popular affiliate marketing tool that can help you do this. Bingo players love to discuss their experience with other players, and a forum facilitates this type of exchange.
Integrating a blog into your marketing mix is also a great way to foster interaction between bingo players. By blogging about the bingo industry and different bingo strategies, you're likely to attract bingo enthusiasts who can then participate through the comments section of your blog.
And when it comes to actually attracting players to your forum, blog, or site, there are a slew of other resources at your disposal. These include SEO, PPC, and participation in other bingo communities where you can develop a reputation as a member of the online bingo family.
Ready to be an Online Bingo Affiliate?
Start by joining Income Access. With Income Access, you'll be able to promote multiple Bingo affiliate programs through one convenient affiliate account, keep track of your performance with trusted, third-party tracking and reporting tools, and get one-on-one support from dedicated, experienced affiliate managers who've worked in Casino affiliate marketing for years. Our affiliate marketing team is also available to give advice on strategies and tactics that work best for promoting online Bingo rooms.
Click here for more information about the online Bingo affiliate programs in the Income Access network.
- Casino Affiliate Programs
Online Casinos Revolutionized Online Entertainment
With the high profile of online poker growing as fast as it is, it's no wonder that the online Casino industry is one of the most lucrative sectors in affiliate marketing. Billions of dollars pass through online casinos every year, and there are more than 1,000 online casinos in operation. Players can choose from a variety of games, including slot games, popular table games such as online blackjack, casino war, video poker, and many other classic casino games.
In general, online casinos are strictly regulated by various gaming commissions in jurisdictions across the globe, and are usually audited by reputable third parties to ensure fairness. Some casinos, such as Lasseters Online Casino or AusVegas Casino are actually government-regulated (licensed by the Northern Territory Government of Australia). All these regulations provide players with the security they need to keep playing.
How Online Casinos Work
Online Casino affiliate programs operate on either a revenue share basis, Cost per Acquisition (CPA) basis, or hybrid mix of the two.
With a rev share model, affiliates earn anywhere from 25- 50% on the net gaming generated by referred players. While commission percentages can be tiered based on the revenue levels generated by the referred players, some online casino programs, offer their affiliates a competitive 30% commission on all revenue generated by referred players. Alternatively, under a CPA structure, affiliates can earn a flat, one-time commission on the referral -- averaging around $150.
Online casino players are attracted by the higher odds offered by online casinos than by brick and mortar casinos. Similarly, affiliates are attracted by the high earning potential of promoting online casinos, but when players win money at an online casino, they generate negative revenue, which translates into negative commissions for affiliates.
So what happens when the total wins exceed the total losses and a negative balance is generated? Some online casino affiliate programs have what is called "negative rollover," meaning that any negative balance at the end of the month is carried over to the following month.
On the other hand, affiliate programs such as Ladbrokes' don't employ this practice, resetting an affiliate's commission balance to zero at the beginning of the next month so that the account will start fresh and affiliates can better profit from their promotional efforts.
Choosing a Casino Affiliate Program
An online Casino affiliate program should be chosen based on the casino's reputation for integrity and player satisfaction. Fast payouts, good customer service and reputable software are good indicators of how much players will like the online casino you are promoting. After all, there are thousands of online casinos, run on a variety popular casino software platforms. There are also niche casinos that set themselves apart in the marketplace in many ways. Take these casinos in the Income Access affiliate network, for example:
- Casino Webcam offers unique live dealer and live chat play for popular table games such blackjack, roulette, baccarat, and sic bo.
- Lasseters Online Casino is the world's first online casino to be completely licensed and regulated by a government, meaning extra assurance for players.
Almost all online casinos feature a Casino affiliate program. Casino affiliate programs are either based completely in-house with proprietary software, managed in-house using a white label affiliate software provider such as Income Access, or outsourced to a trusted, third-party affiliate network such as Income Access. Whatever option you choose to promote under, make sure the affiliate tracking software is reliable and that it provides you with easy access to marketing tools and detailed reports.
Promoting Online Casinos
The sensationalism of online casinos make them easy to promote. All you have to do is provide customers with a fun and exciting user experience, and you should have no problem referring them to the casino operators you work with.
For starters, you should make it as easy as possible for them to play. One way to do this is to use geo-targeting to display banners that (1) feature a currency relevant to visitors, and (2) are in an appropriate language.
There are also tactics such as SEO, blogs, and forums to consider. Using SEO is a great way to ensure you show up in casino-related search results. Blogs and forums, moreover, are an effective way to create content that users are both attracted to and can interact with. Such interaction is precisely the kind of entertainment and participation that online casino enthusiasts are seeking out in the first place.
Ready to be an Online Casino Affiliate?
With Income Access, you'll be able to promote multiple online casino affiliate programs through one account, keep track of your performance with trusted, third-party tracking and reporting tools, and get one-on-one support from dedicated, experienced affiliate managers who've worked in Casino affiliate marketing for years.
Click here for more information about the online Casino affiliate programs in the Income Access network.
- Poker Affiliate Programs
The Most Popular Affiliate Marketing Opportunity
Online poker is, without a doubt, one of the most lucrative affiliate marketing opportunities online. Worth nearly $2 billion a year, there are as many as 100,000 new real money online poker players jumping on the bandwagon every month. In fact, some estimate that in the last year alone, the industry grew by a whopping 600%. Growth like that just can't be ignored by serious affiliate marketers.
Although it first emerged in 1998, online poker really exploded in 2003 when it hit mainstream television in the US. When ESPN covered the World Series of Poker (WSOP) in 2003, over 800 players took part in No Limit Hold'em -- the largest turnout ever. In 2004, that number more than tripled, with 2,600 players competing for the $5 million grand prize -- almost half of whom qualified through online satellite tournaments. The winners of both the 2003 and 2004 WSOP tournaments were online poker players. It's no surprise, then, that most major poker professionals have not only accepted the online poker medium, but endorse and play in online poker rooms themselves. In 2005, over 6,000 players entered the WSOP.
How Online Poker Affiliate Programs Work
Online Poker rooms earn revenue by charging rake on all hands played, as well as through small tournament fees. In turn, online Poker affiliates earn money by referring new players to the poker rooms they promote. Here's how it's done:
- You place banners or other links to online poker rooms on your site.
- Users click on those links and become players.
- You earn a commission based on the activity of each player -- either a flat fee, percentage, or both!
The best part is, win or lose, you get paid. It doesn't matter whether the player you referred is a shark or a fish. As long as your players play, you will earn commission.
How Much is a Player Worth?
Almost all Poker affiliate programs offer commissions between 25% and 40% of the revenue generated by referred players -- and that's often tiered based on the amount of rake revenue. Some Poker affiliate programs even give their Poker affiliates the choice of a flat fee per Poker player instead of revenue share, also known as a Cost-per-Acquisition (CPA) commission. CPA commissions range between $50 and $200. Other Poker affiliate programs, such as Unibet's affiliate program, offer tiered commission based on the number of depositing players referred per month.
Additionally, most Poker affiliate programs offer extra commissions for referring other affiliates into their programs.
Choosing a Poker Affiliate Program
With so much growth in the industry, there are new poker rooms opening all the time. When choosing which poker rooms to promote, then, you should consider two elements.
First, consider what a room offers its players. The better the offers, the easier it will be to refer a player there. Consider factors such as deposit bonus, number of players online, and quality of the software.
Secondly, consider the affiliate program itself. Poker affiliate programs, such as Ladbrokes' are typically managed using:
- Proprietary software,
- Third party white label software such as the solution provided by Income Access
- Third-party affiliate network such as Income Access.
Whatever affiliate program you choose, make sure that the affiliate tracking software is reliable and that it provides you with easy access to marketing tools and detailed reports.
Promoting Online Poker Rooms
Once you've chosen you Poker affiliate network, all you have to do is promote your own affiliate site. With online poker, there's no shortage of ways to do so!
One popular affiliate marketing tool in the poker realm is forums. Poker players love to discuss the goings-on in the industry. From mainstream media coverage and tournaments, to the online poker rooms and the sharks in them, most online poker players not only want to know about them, but have their own opinions to share. Hosting an online poker forum is therefore an ideal way to attract online poker enthusiasts.
Using a blog is another way to promote online poker rooms. By keeping your ear to the ground in the poker world and sharing what you hear with others, you're bound to attract those looking for an edge on the best room and strategies. What's more, the comments section on a blog allows your readers to form a community around your site.
Finally, there are a slew of other resources available to drive traffic to your site. These range form SEO and PPC to participating in other online poker communities to help develop your reputation as an authority in online poker.
Ready to be an Online Poker Affiliate?
Start by joining Income Access. With Income Access, you'll be able to promote multiple online gaming affiliate programs through one account, keep track of your performance with trusted, third-party tracking and reporting tools, and get one-on-one support from dedicated, experienced affiliate managers who've worked in Poker affiliate marketing for years.
Click here for a full list of Merchants in the Income Access Network.
- Soft Games Affiliate Programs
Softgames: Fun and Profit
Softgames cover a huge range of skill games, including progressive jackpot slots, lotto, instant win games, puzzles, backgammon, and even online pool! Although Softgame fans enjoy the grand prize giveaways that come with this niche, they see this type of gaming action as more of a hobby than a means to a big win, and appreciate a strong community feel that lets them share ideas, strategies and lucky streaks. Many online casinos and online gambling operators offer Softgames to complement their traditional casino games.
Softgame affiliates earn commission for the lifetime of the players they refer. As Softgame players fine-tune their abilities across many types of skill games, affiliate profits can quickly surpass thousands of dollars per year!
How Softgame Affiliate Programs Work
Most Softgame affiliate programs offer a percentage commission ranging from 10 to 50%, often tiered based on the total revenue generated by the Softgame provider. Alternatively, some Softgame affiliate programs give their affiliates the choice of earning a flat fee per player instead, also known as a Cost-per-Acquisition (CPA) commission, that ranges from $50 to $200.
Most Softgame affiliate programs offer additional commission for referring other affiliates into their programs. As players continue to sign up and play, this adds up quickly!
Choosing a Softgame Affiliate Program
When choosing what Softgame site to promote, consider all of the following:
- quality of the affiliate software,
- entertainment level of the games,
- and the frequency & value of the prizes and incentives.
While some sites offer highly "sticky" games and exciting competitions that keep players coming back for more, others do not. Also, try to choose a site that seems to have potential for converting free players into depositing players, as you will earn commission on the revenue they generate. Operators, such as Billionairio, feature no negative carryover!
There are a number of ways you can promote Softgame sites. The trick with all of them, of course, is first attracting traffic to your own Softgame related site.
A common way of drawing traffic to a Softgame affiliate site is with PPC. Simply put, this strategy involves about buying ads on Google for the keywords that you imagine your target users will be searching for. Very broad keywords such as "free game downloads," however, may be very competitive, making them expensive to bid on. Consequently, you might want to consider more long-tail keywords -- i.e. words that are a little more specific. When choosing such keywords, be sure to consider the games and promotions that are being featured by the Softgame site you're promoting -- e.g. "free online mahjong." You'll also want to avoid bidding on brand names (including the name of the site you're promoting), because if a player already knows the name of a site, he will usually surf there directly.
Another popular way to promote Softgames is to build a community experience for players. There are two ways to do this. First, you can host a forum on Softgames where players can discuss games, downloads, and strategies. Although it takes time to build up such a community, once you've done so, the traffic tends to be very sticky -- i.e. users will spend a lot of time on your site, and they will keep coming back.
The other way to develop a Softgame community is with a blog. Through a blog, you can publish content about various Softgamegame-related issues, such as new free downloads, latest promotions, and strategies. Users can then leave comments and build a conversation around certain topics. Because you're hosting that conversation on your blog, you've essentially developed a Softgame community. Bear in mind, however, that blog readers don't always like to be sold to, so when writing your blog posts, it's important to be transparent. Try to keep your Softgame affiliate links, in the sidebar, footer, and on link pages.
Ready to be a Softgame Affiliate?
Start by joining Income Access. With Income Access, you'll be able to promote multiple Softgame affiliate programs through one account, keep track of your performance with trusted, third-party tracking and reporting tools, and get one-on-one support from dedicated, experienced affiliate managers who've worked in Softgame affiliate marketing for years.
Click here for more information about the online Softgame affiliate programs in the Income Access network.
- Sportsbook Affiliate Programs
Sports Betting: An Enormous Potential for Profit
For as long as there have been sporting events, spectators have wagered money on the outcome. Sports betting may still be most associated with horse racing, or greyhound racing, but one can bet on virtually any sporting event. Golf, cricket, motor racing and all codes of football are becoming ever more popular subjects of sports betting. And since the advent of sports betting online, one can now easily place bets on the results of a huge number of events anywhere in the world.
Online bookmakers are fully legal in most jurisdictions around the world, and are usually highly regulated. Ladbrokes in the UK and Sports Acumen in Australia are two such merchants working with Income Access. Some sports betting web sites in countries like Australia are actually government-regulated. Such strict regulation ensures a level of security for players that can give them the confidence to remain with their bookmaker.
How Sports Betting Websites Work
Online sports betting affiliate programs operate on either a Cost Per Acquisition (CPA) basis, or a Revenue Share structure; or mix of these two.
With a CPA model, affiliates can earn a one-time commission fee ranging from $40 to $150. Alternatively with a revenue share model, affiliates earn anywhere from 20-35% on the net gaming revenue generated by referred players. While commission percentages can be tiered - based on the revenue levels generated by the referred players - some sports betting website programs, offer their affiliates a competitive fixed commission percentage on all revenue generated by referred players. Hybrid structures for sports betting pay about $40-$90 CPA and 10%-20% revenue share to affiliates.
Visitors to online sports bookmakers are attracted by the usability of the websites and the ease with which they can browse the odds. Because of the low operating costs of a sports betting website, compared to a fixed betting shop, a huge range of odds can be offered across different sporting events, political results and even the outcome of reality television shows.
Affiliates are attracted by the high earning potential of promoting sports betting websites, but when players win money at an online bookmaker, they generate negative revenue, which translates into negative commissions for affiliates.
In this instance some online bookmaker affiliate programs have what is called "negative rollover," meaning that any negative balance at the end of the month is carried-over to the following month. But the majority of affiliate programs, like Ladbrokes' don't employ this practice, resetting an affiliate's commission balance to zero at the beginning of the next month, so that the account will start fresh and affiliates can better profit from their promotional efforts.
Choosing a Sports Betting Affiliate Program
An online sports betting program should be chosen based on the bookmaker's reputation for integrity and security. Fast payouts, good customer service, and reputable software are good indicators of how much players will enjoy the sports betting website you are promoting. There are countless online bookmakers out there; running on a variety of popular sports betting software platforms.
Almost all sports betting websites feature an affiliate program. Sports betting affiliate programs are either based completely in-house with proprietary software, managed in-house using a white label affiliate software provider such as Income Access, or outsourced to a trusted, third-party affiliate network such as Income Access. Whatever way an affiliate chooses to promote their website, they should make sure the affiliate tracking software is both reliable and able to provide them with easy access to marketing tools and detailed reports.
Promoting Sports Betting websites
The huge interest in sports worldwide means there is a ready-made market for sports betting providers. Millions of web users trawl the Internet each day for the latest sport news, results and gossip. The addition of betting to this phenomenon adds more interest to each event for a potential visitor.
These potential users should be made feel as welcome as possible to an affiliate's website and also enticed to click on the links to the merchant's site. One way to do this is to display banners that feature a currency relevant to visitors, and use the language and spelling familiar to users in that region. Something as minor as an American word spelling on a UK site might deter a user from that website.
It is also worth considering the use of Search Engine Optimization (SEO), blogs, and forums. Using SEO is a great way for affiliates to ensure they appear on sports betting related search results. And blogs and forums are an effective way to create content that users are both attracted to and can interact with.
Ready to be an Online Sports Betting Affiliate?
Start by joining Income Access. With Income Access, you'll be able to promote multiple online sports betting affiliate programs through one account, keep track of your performance with trusted, third-party tracking and reporting tools, and get one-on-one support from dedicated, experienced affiliate managers who've worked in sports betting affiliate marketing for years.
Click here for more information about the online sports betting affiliate programs in the Income Access network.