PPC Management for iGaming Affiliates

The Income Access Agency is a business development service specialized in providing iGaming PPC Management for Affiliates. By joining the Income Access Agency, you'll receive a customized campaign developed exclusively for your individual business project. Income Access' iGaming PPC Management team will work with you to ensure that each paid search marketing campaign is set up and earning as soon as possible. In addition we are in a position to provide you with the latest developments in the iGaming paid search industry and offer you access to the latest ad campaign management tools.

Most companies find it more cost-effective to outsource their paid search marketing campaigns than take up valuable company time deciphering the various pay-per-click engines and spending large amounts of employee hours managing the campaigns. Outsourcing is less expensive and provides better results, since expert campaign managers are handling your accounts. Paid Search Marketing Services are an easy, fast, and cost-effective way to increase targeted, qualified traffic to your site. At Income Access, our Adwords management team specializes in PPC for iGaming.

Affiliate Benefits

Having your campaign built by one of our Adwords management specialists means that you're much more likely to meet the objectives of your Adwords campaign; you'll start with a campaign that is built around your needs and then is successfully optimized to deliver customers in a cost-effective manner.

Your campaign will be built according to your individual budgets and business objectives, be this increasing your online profile by driving traffic to your website, or developing a more complex marketing strategy such as increasing sales of specific products or entering a new market.

Here are some additional benefits to working with Income Access' iGaming PPC management specialists:

• Income Access connects affiliates with high converting merchants and provides the guidelines for promoting their affiliate programs through PPC.
• Income Access has a team of Adwords certified experts who provide strategic advice for your campaigns.
• Income Access is the only iGaming Affiliate software platform to offer PPC tools and tracking that create transparency and allow affiliates measure their ROI at a keyword level.
• The Income Access team sends a weekly newsletter to affiliates packed with advice, relevant news, new affiliate opportunities and hints for maximizing PPC efforts.
• Unlike organic rankings which can take a few weeks or even months to show results, PPC generates traffic as soon as your campaign starts.
• You only pay when your ad is clicked - regardless of how many times it is displayed.
• Set budgets on keywords and campaigns to control your spend.
• Income access specializes in Adwords management for the iGaming industry, so you can rest assured you're getting management that's specific to your affiliate niche.

Working with Income Access - How the iGaming PPC management Process works

Step 1: Set up an Account with the Income Access Agency

Becoming a client of the Income Access Agency is easy. We will fast-track the creation and setup of your Google Adwords PPC account on your behalf. This is a benefit exclusive to Income Access Agency clients. We will then help you to determine a monthly budget chosen from one of the available payment options. Remember, you will always have complete access to your account to view your spend, results and campaigns.

Step 2: Get your Site Approved by Google

Before your campaigns can go live, your site must be approved by Google. Income Access Agency clients get front-of-the-line attention, ensuring that the approval process goes quickly. To help speed up this process, make sure that you are promoting white-listed gaming sites, have no pop-ups on your landing page and have a link on your site to GamCare, Gambling Aware or some other resource for individuals with gambling addictions.

Step 3: Your Customized PPC Campaigns

Certified Google Adwords specialists will work with you to create a customized PPC campaign based on your needs and budget. You will receive a comprehensive plan, including (but not limited to): Search terms which will trigger your ads, advertising copy to promote your business, suggested prices in order to maximize ROI and the quality of your campaigns.

Step 4: On-going monitoring and optimization

We will continuously monitor and optimize your campaigns in a constant effort to improve their performance and quality score. We will make changes to keywords, ad copy, landing pages and costs as needed to maximize your ROI.