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    Income Access Offers PPC Tools for UK Gaming Affiliates
    Published : 10/17/2000 (Updated : 10/20/2008 5:22:25 PM)
    In response to Google’s decision to allow online gambling ads in the UK, affiliate network Income Access is offering PPC tracking tools.
    Untitled document MONTREAL (PR WEB), Oct. 17, 2008 – The affiliate network and affiliate software provider, Income Access, has announced that they are prepared to accommodate affiliates who plan to use Google PPC to drive traffic. Recently changing its Adwords policy, Google is now permitting online gambling ads in the UK. Although affiliates are still questioning how this new policy will apply to them, Income Access is offering advanced tracking tools that PPC affiliates can use to better track their keywords conversions and measure their campaign ROI at the keyword level.
        
    "This is a very exciting change in the industry," said Nicky Senyard, CEO of Income Access. "Google Adwords can be an excellent source of traffic, and although it is not yet entirely clear how affiliates will be able to benefit from this, we are ready to offer the same level of tracking that they enjoy through our software on other campaigns."

    Through the Income Access ACID (or Affiliate Custom ID) feature, PPC affiliates will be able to track how well certain keywords convert in a referral. The feature allows affiliates to easily track keywords using their affiliate links and then view full detailed reports on the players, deposits and revenues being generated by each key phrase.

    The Income Access software currently offers affiliates advanced tracking reports on all affiliate campaigns. In combination with Google Analytics and the Income Access stats API, ACID helps affiliates manage an effective and profitable affiliate search marketing campaign.

    For information on how they can take advantage of this feature, affiliate marketers should contact their Income Access affiliate manager. Additional information on the new Google Adwords policy can be found at http://adwords.google.com/support/bin/static.py?page=guidelines.cs&topic=9271&subtopic=9279&answer=47220

    The Income Access affiliate marketing software powers the Income Access affiliate network and is also available to be white labeled. For more information on the Income Access software, visit: http://incomeaccess.com/affiliate_software_solutions.asp

    About Income Access
    A provider of affiliate marketing solutions, since 2002, Income Access has partnered with over 60 operators across all gaming verticals. Offering three types of services, Income Access offers affiliate marketing solutions tailored to meet the unique needs of their various partners: 1) an affiliate network of over 17,000 gaming affiliates, 2) affiliate management services, and 3) white label affiliate marketing software. Working with the most trusted names in online gaming, Income Access’ partners include Bingo.com, Ladbrokes Jackpot Joy, Unibet, and Centerbet.

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