The iGaming industry has seen unprecedented growth in recent years and 2024 was no exception. Globally, the market is projected to reach $97.27 billion this year, driven by advancements in technology, greater internet accessibility, and evolving regulations. With trends like the expansion of regulated markets in Latin America and the rise of crypto as a payment option, the industry is growing at an impressive annual rate of 6.46%. This dynamic landscape has created new opportunities for operators and affiliates alike, solidifying iGaming as one of the fastest-growing digital industries worldwide.
At Income Access, none of our achievements this year would have been possible without the trust and collaboration of our clients, affiliates, and partners. Your dedication and support have been the driving force behind our successes, from product innovations to thought leadership initiatives. We’re incredibly grateful for the role each of you has played in our journey and are excited to continue building on this momentum together in 2025.
Staying Ahead of Industry Trends
This year was marked by dynamic growth, exciting trends, and numerous opportunities to connect with the global iGaming community. We attended some of the industry’s most prominent events, including ICE/iGB London, SBC Summit Rio, SBC North America, SiGMA Asia, iGB Live in Amsterdam, SBC Summit Lisbon, G2E, SBC Latinoamérica, and SiGMA Malta.
At these events, we observed key trends that are shaping the industry. For example, sweepstakes continued to grow in popularity, offering a fresh engagement model for operators and affiliates. While in Brazil, new regulations and requirements transformed the market, generating both challenges and opportunities. Crypto gaming surged as a hot topic, showcasing its potential to redefine payments and gameplay. Meanwhile, Southeast Asia emerged as a market of increasing interest, particularly for affiliates eager to tap into its burgeoning player base.
Our discussions with industry leaders consistently underscored the importance of Income Access’ tools. The growing demand for seamless tracking, insightful metrics, and scalable solutions reaffirmed our commitment to innovation.
Product Updates: Delivering More Value to Operators & Affiliates
Empowering our partners remains at the heart of everything we do. This year, we introduced several key updates designed to enhance performance and make affiliate marketing more intuitive and efficient.
- Affiliate Quick Start Guide: Launched to provide affiliates with a roadmap for maximizing performance on the Income Access platform, this resource has been pivotal in helping affiliate partners hit the ground running.
- Enhanced Metrics: We improved how unique clicks and impressions are calculated and displayed, giving operators and affiliates access to more accurate and actionable insights.
- Tracking at Scale: Our upgraded tracking application now handles increased traffic effortlessly, ensuring reliability and minimizing the need for manual interventions.
- Modernized API & Data Feed Pages: Revamped interfaces make accessing critical data faster and more intuitive than ever.
- Revamped Website: In early 2024, we launched our upgraded website to better reflect our brand and provide an improved user experience. This new site has made it easier than ever for affiliates and clients to access the resources, insights, and tools they need to thrive in a competitive marketplace.
These enhancements are all part of our continuous effort to stay ahead of industry needs and provide our partners with the tools to succeed.
Giving Back to Our Community
Beyond business, 2024 was a year of giving back. As part of broader initiatives with our teammates at Paysafe, our team actively contributed to local charities and supported meaningful causes. Notable highlights include:
- Participating in the Montreal Children’s Hospital Foundation’s “Pedal for Kids” event, where Paysafe Canada raised over $19,000 to support sick children.
- We collected and distributed gifts for children in need during the back-to-school season and the holidays, aiming to bring support to families in our community.
- We participated in blood donation drives to support local healthcare initiatives.
These initiatives reflect our belief in making a positive impact, both within and beyond the iGaming industry.
Looking Ahead to 2025
As we celebrate the achievements of 2024, we’re already looking forward to what 2025 will bring. With your continued support, we’re excited to build on this year’s successes, explore new opportunities, and further strengthen our partnerships. Together, we’ll continue to innovate, grow, and lead the iGaming and affiliate marketing space.
Thank you for being part of our journey. Here’s to an even brighter year ahead!
