As the world of cryptocurrency continues to grow and become increasingly relevant in the iGaming world, crypto exchanges will need to find new strategies to reach more users. One of the more interesting strategies in this area centers around affiliate marketing and using the influence of these affiliates to penetrate new markets.
Affiliate marketing is a commonly used strategy across iGaming verticals and one of that is beginning to grow within the crypto vertical itself. By using affiliate marketing effectively, crypto brands can look to amplify their influence and drive user acquisition forward.
With that in mind, we’ve put together this piece with tangible suggestions for crypto exchanges in the iGaming world and how they can harness affiliate marketing to consistently and efficiently grow their business.
Partnerships with the Right Affiliates
As crypto continues to develop at a rapid pace, there are still those who are wary of the vertical and how they can actively get involved. By partnering with reputable influencers, affiliate marketers or thought leaders can help crypto exchange brands increase their own reputation, while also educating users on the value of cryptocurrencies and exchanges.
It will be vital for crypto exchanges to further educate users on the value of their products if they intend to continue growing their audiences, and affiliate marketing can help in this area. Partnering with the right affiliate marketers, who are aligned with your exchange’s value or target demographic, will be a big piece in ensuring that happens.
Real-time Data to Make Lightning-fast Decisions
One of the more valuable aspects of affiliate marketing is the ability to make quick adjustments when using real-time data, which allows iGaming brands to optimize their campaigns quickly and easily. Crypto exchanges should look to partner with affiliate marketing software suppliers who can provide them up to the minute statistics, similar to the ones offered by Income Access, enabling them to quickly adjust their marketing strategy.
Using this strategy, exchanges can leverage analytics tools to gain insights into user behavior and KPIs, like first-time deposits, click-through rates, and more. Getting insight into these can help crypto exchanges optimize their marketing strategy, assets, messaging and more. Embracing this data-driven approach will be vital for crypto brands to ensure they are consistently growing their audience.
Giving Affiliates the Right Offers / Incentives
While affiliates can do a lot of the heavy lifting when it comes to connecting an iGaming brand with their audience of users, it is down to the crypto exchanges to ensure that they’re giving the affiliates they work with engaging offers and assets to offer users, which will make promoting the brand easier.
If affiliates aren’t given exciting offers to present to users, they will be hamstrung on how to promote the brand and users may be enticed to engage with another brand that can offer them something interesting to get started.
Key Takeaways
The crypto market isn’t going anywhere, and crypto exchanges are becoming increasingly popular across the iGaming landscape. While it may seem like it’s still a niche market, the increased adoption rate of users across the world makes it seem as though it won’t be the case for much longer.
Affiliate marketing has proven to be a strong, cost-effective way to reach new users in the iGaming industry, so crypto exchanges should look to this strategy to expand their audience, reduce marketing costs, and increase brand awareness. By using affiliate marketing, exchanges can look to cement themselves as leaders in the world of crypto exchanges!
