For our latest Affiliate Q&A, we spoke to Dijana Radunović, Managing Director and Director of Sales at Gentoo Media, about the value of providing exclusive experiences to players, the competitive US iGaming market, and much more.
Income Access (IA):Thanks for speaking with us Dijana. Can you tell us a bit about your background in the iGaming industry and current role at Gentoo Media?
Dijana Radunović (DR): I’ve been in the industry for seven years now. I started as an account manager and I’m currently the Managing Director and Director of Sales at Gentoo Media. I’ve experienced many ups and downs, taking the best and the worst this industry has to offer.
I’ve handled everything as a learning opportunity though, which has allowed me to get to where I am now. It’s an honour to be at the helm of a brand like AskGamblers with a forward-thinking company like Gentoo Media.
IA: Tell us a bit about your company's exciting rebrand from GiG Media to Gentoo Media!
DR: Our rebranding from GiG Media to Gentoo Media reflects a strategic decision to separate from the GIG platform and embrace a fresh, exciting identity. We wanted something unique, catchy, and memorable and Gentoo was the perfect option for us.
In the end, the name reflects what we do best, which is creating meaningful relationships based on mutual value and respect for our partners and users.
IA: What are 3 key elements that brands must consider to be successful in the current iGaming landscape?
DR: Because iGaming is so dynamic, brands must be innovative in their approach. While there are tried-and-tested methods that work, if you’re not offering anything fresh to players and partners, your brand won’t live up to its potential.
The second thing is exclusivity. What are you offering to your audience that others don’t? What’s the one thing that makes you stand out? For example, with AskGamblers, we allow players to leave casino reviews, but they can also submit a complaint to our dedicated team, which will do our best to help them recover their funds. Additionally, we offer special deals and organize competitions just for our members, but these are just a few examples.
This leads me to the last thing and that’s community. Players can interact with each other and with us through our Forum. Brands must create communities, giving their members a sense of belonging and an opportunity to connect with other people.
IA: AskGamblers has been a staple of the industry since 2006. What are your plans for this famous brand in 2025?
DR: We have a lot of things in the pipeline. You can expect to see some new features on the website, while our team is currently improving the design, which we’re very excited about. We’ve always been player-oriented, but this is something we wish to highlight even more this year. We’re always listening to what our players have to say and will look to respond accordingly.
IA: With Time2Play, you have a strong presence in the US industry. What does it take for an affiliate to be successful in this market?
DR: The US market is quite unique. The players in the US are different from European or even LATAM players. The communication with them needs to be different as well as the offers. They are looking for exclusive things and Time2Play has managed to figure out the formula, leading to their continuous success.
To learn more and get in touch with the Gentoo Media team, reach out today.
Thanks to Dijana for sitting down with us to chat. Be sure to get in touch with their team to discuss any partnerships!
