Affiliate Q&A – Fintan Costello, Managing Director at

By On

For our latest Q&A sessions with an affiliate, we spoke with Fintan Costello, Managing Director at, who is determined to ensure that players find the best offers available to them, no matter what kind of player they are. During this interview, we looked at the US iGaming market, challenges affiliate marketers face, and how can help users “Play with More.”

Income Access (IA): For starters, can you tell us a bit about your background in the iGaming industry and how you came to be in your current role.

Fintan Costello (FC): Like a lot of people, I entered the industry completely by chance, fell in love with it and have never really left. I got my start in the gambling industry in 2008 where I was head of online marketing for PaddyPower. After that, I became the global online marketing manager for PokerStars, before setting-up and running the Gambling team at Google. Finally, I joined as their Managing Director in 2019 and haven’t looked back.

IA: How can affiliates continue to grow their value within the US iGaming market?

FC: It’s still really early days in the US, so a key for affiliates is to educate players about the local licensed brands available to them.

Then it is about working closely with operators, a lot of whom are still in start-up/scale-up mode. Being a reliable partner, delivering consistently and creating a win-win relationship is the key to long term success.

IA: What are the main challenges of being an affiliate in 2021? Where are you focused on most?

FC: I’m very much an optimist and don’t see any major challenges of being an affiliate, I prefer that we as a team focus on delivering great work consistently over time and everything else will take care of itself.

We are primarily focused on Casino and Sportsbook and operate in 13 different geos. Our main focus though is the regulated US market, where we are licensed in every state that online gambling is legal in.

IA: Tell Us More about, the work you’re doing in the US, and how you encourage players to “Play with More.”

FC: At we are totally committed to helping everyone to “Play with More” and for the US we do this in two ways. First off, we have a license to operate in every state that has licensed online gambling in the US. From this licensed perspective, we then work closely with all the operators in that state to make sure that local users can find the best possible bonuses for their state. Our tool makes it easy no matter what type of player you are. If you are looking for no deposit offers all the way up to high roller bonuses, we have the best possible offers to let everyone ‘Play With More’!

For more information on or to discuss a partnership opportunity, contact their team today.