Everything Affiliates Need to Prepare for the 2021 NFL Season

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With the NFL season right around the corner as training camp battles heat up and Tom Brady looks to repeat, the work for affiliates is heating up as well. If there’s one thing we can take from the G.O.A.T. in Tom Brady, it’s that preparation is absolutely everything. With the football season right around the corner, this article will aim to help you prepare for all the excitement as if you were an NFL quarterback yourself!

September and the NFL season are slowly making their way into focus and that typically brings an increased number of users. With that in mind, this article will give you tips on how to best prepare for that, so that you can make the most of all the anticipation around the new football year.

Unique Prop Bets

Why wait for the season to start to begin connecting with your audience? NFL fans are typically chomping at the bit well before a pigskin starts gets thrown, so we suggest getting started early. Before the games officially kickoff, there are plenty of users looking for prop bets on either teams, players, or playoff scenarios. Offering players unique prop bets can help an affiliate stick out, as a user tries to find different sites with distinct offers, and it creates buzz for your brand before the season starts.

Where Can They Play?

It’s an exciting time in the United States, as new states are consistently opening up to sports betting and progressively offering users safe and exciting options to play. While the gambling market in the United States changes rapidly, it can be tricky for users as each state has their own rules and can change them at different times.

As the NFL season builds momentum, offering users options to see where they can play will help educate new players and ideally lead them to trusting an operator’s product.

Understand Your Audience

The NFL gaming audience is a vast one, so it’s important to have insights into what kind of audience you’re trying to direct to a sports book.

If you have a more experienced gambling audience, we suggest leaning toward a simpler format, where you give access to all available odds to players. These users are typically more skilled, so it’s important to provide them with all the information they need to make their decisions.

On the other hand, a more casual audience may want to see some content that gives them betting tips and suggestions on how to play, along with a simpler user interface that provides them streamlined options. More casual audiences may drop off quickly if they become overwhelmed or consistently lose, so focusing on education and building trust is important here.

Content, Content, Content

New users will be quick to jump ship if they see that your last article was from the first week of the NFL Preseason in Week 2 of the Regular Season, as they will assume your content isn’t timely and perhaps can’t be trusted as much as another site with more up-to-date content.

No matter what kind of content you decide to provide your audience, it’s paramount to make sure it’s timely and relevant.

We also suggest focusing on creating a landing page that’s focused on strictly NFL content to retain new football fans, as opposed to a page that’s overloaded with a bunch of sports betting content. Our earlier point applies again here, as it’s ideal to not overwhelm new users and to provide them with the simplified content they’re looking for.

There are a lot of creative ways to provide this content, with a few examples being to create blog posts detailing different NFL teams and their strengths/weaknesses, list articles ranking prospective prop bets, or weekly articles that go over each game and suggest betting odds.


The NFL season is always an exciting time for affiliates and this article aimed to guide you towards making the most out of the great opportunity it provides. We believe the largest takeaway here should be preparation. Your favorite quarterbacks and head coaches emphasize this with their organizations, so we suggest it emphasizing it with your approach. Study the audience you’re looking to connect with, determine what kind of content they’d like to see, then make sure to provide it to them consistently.

All in all, if you can share unique and informative content to users, you’ll greatly increase your chances of success.