The iGaming industry is fast-paced and constantly evolving. With new trends and regulations emerging regularly, keeping up with industry shifts is crucial for operators and affiliates looking to expand. One of the most exciting markets to watch out for in 2025 is Africa, which is expected to be worth around $4.14 billion by 2030.
Africa is experiencing rapid growth in their population, which is approximately 1.5 billion people. The continent, comprised of 54 countries, is projected to double its population by 2070, making it the fastest-growing region in the world. While their population growth presents a significant opportunity for the iGaming market, other key factors have contributed to the expansion. With improved internet access, more people are using smartphones, new technologies are emerging, and the demand for iGaming is rising rapidly across the continent.
This article explores the key market trends and major players, the regulatory landscape, and the opportunities that will allow Africa to become a key market for iGaming.
And if you're attending SiGMA Africa, the Income Access team is excited to be attending, so click the link below to meet with our team!
Market Trends
Technology is a key driver of growth in Africa’s iGaming market. With around 500 million mobile users across the continent, increased mobile internet access unlocks new opportunities for the sector. Africa's rapidly expanding mobile connectivity allows iGaming operators to reach wider audiences, including in more remote areas. Additionally, Artificial Intelligence (AI) enhances user experience by personalizing content and improving game recommendations, creating more engaging experiences for players.
Mobile devices, especially smartphones, are central to Africa’s iGaming boom. With mobile penetration reaching 80% in some countries, millions of Africans are engaging with betting platforms via mobile devices. Operators are increasingly focusing on mobile-optimized websites and apps, as mobile-first gaming becomes more prevalent. As 5G connectivity expands, mobile gaming will become even more sophisticated, offering faster speeds, enhanced graphics, and immersive experiences. This growth is particularly significant among the younger, tech-savvy demographic, which is expected to drive continued growth in the sector.
Key Markets and Popular Games
South Africa, Kenya, and Nigeria are the leading markets driving Africa’s iGaming growth. Kenya’s rapidly expanding mobile infrastructure has made it a hotspot for mobile gambling, while Nigeria, with its large population and increasing smartphone penetration, presents significant potential for future growth. Other emerging markets like Ghana, Zambia, and Tanzania are also gaining momentum as they modernize their regulations and infrastructure to accommodate the rising demand for iGaming.
The most popular seasons for iGaming in Africa align with major sports events. Football dominates the betting scene, particularly during the Africa Cup of Nations (AFCON), FIFA World Cup, and European leagues. In South Africa, rugby and cricket seasons also see increased activity. Additionally, the rising popularity of eSports is influencing seasonal betting patterns, attracting a younger demographic. Football, basketball, rugby, and cricket remain the most popular sports for betting, with online casino games like slots, blackjack, and roulette also growing in demand.
Africa’s Regulatory Landscape
Navigating Africa’s iGaming market is unique, as most countries have licensing and compliance requirements. Countries like Kenya and Nigeria have already established legal regulatory frameworks, but more changes are expected across the continent in 2025.
While there may be variations from country to country, several emerging trends can be seen across the continent. These include:
- Increased Regulation: Many African countries are expected to implement or redefine their licensing systems for iGaming in the coming years. Some countries that currently don’t have regulations in place are looking to follow countries such as South Africa to ensure consumer protection.
- Focus on Responsible Gambling: As the iGaming market grows in Africa, responsible gambling is expected to play a more significant role. The government and regulators are likely to implement self-exclusion programs, set limits on bets and deposits, promote responsible gambling awareness, and provide resources for those struggling with addiction.
- Taxation Policies: As the government is looking to maximize revenue, there may be changes to the taxation policies to ensure operators contribute to local economies.
The Future of iGaming in Africa
Clearly, Africa’s iGaming market is rapidly evolving, which is being driven by technological advancements and a growing player base. As the market expands, operators must stay informed to ensure they are well-positioned to take advantage of these new opportunities. With more than 20 years of experience, Income Access brings industry expertise to help businesses navigate this evolving landscape.
What better way to explore this exciting market than attending SIGMA Africa in Cape Town from March 10th to 12th? We’re thrilled to announce that our Income Access team will be attending! If you’re interested in discussing affiliate trends or how we can help boost traffic and revenue for your brand, feel free to book a meeting with our team.
