The latest IA Success Story covers our partnership with BetRegal, a casino and sportsbook that's in the UK, Ireland and Canada. Here's an outline of the entire document, which you can download at the bottom.
The Company
- BetRegal is a fully licensed real money casino and sports betting operator with an existing presence the UK and Ireland. With evolving regulation in Canada, BetRegal is positioning itself to be a player in the Canadian regulated market. BetRegal launched in 2015 and is owned by The Regal Group, a company registered under the laws of Malta.
- They’ve also recently launched a new social gaming site with a focus on the Canadian market and building a community of players there.
The Goals
- To build a community of users in the Canadian market for their newly launched social gaming product.
- Continue to attract new users for casino and sports betting in the UK/Ireland while retaining their player base.
- Maintain steady growth using affiliate marketing, social media and all other marketing acquisition channels to establish brand awareness and increase their player database.
Steps to Take
- Partner with Income Access marketing team to execute BetRegal social media campaigns, run acquisition ads and support with new ideas/strategies to build a great foundation for BetRegal’s social media channels.
- Enter partnerships with brands like the CFL and PGA of Canada to establish BetRegal’s presence among the Canadian audience and offer them a unique way of engagement though its social gaming product.
- Focus on exciting giveaways and contests on social media, including with their Irish partner Dundalk FC, as well as BetRegal Legends; Matt Dunigan, Damon Allen and Bernie Nicholls.
- Continue to optimise the performance of their affiliate channel with its partners.
The entire report can be found below:
Preview
