This Success Story covers IA's exciting partnership with US fantasy sports brand FanDuel. Here's a quick overview of the report, which you can download below.
The Company
- FanDuel is an award-winning, top-tier US fantasy sports brand
- 1,000,000+ active users
- $560m paid out to users in 2014
The Challenge
- Efficiently educate the market about the FanDuel product
- Quickly and profitably scale user acquisition
- Easily measure the volume and value of marketing channels
The Solution
- Seamless migration to an Income Access-powered platform
- Streamlined affiliate recruitment process
- 88% year-on-year growth in revenue-generating affiliates
- 356% year-on-year growth in affiliate channel revenue
Find the full document here:
Preview
