STATE OF PLAY: iGaming’s Affiliate Marketing Industry
Report Sections
- Key Survey Findings
- The Archetypal Affiliate
- Mobile Traffic & Optimisation
- Monthly Traffic & Earnings
- Target Markets & Verticals of Focus
- Promotional Focuses & Marketing Activities
- Social Media Channels
- Advertising Models & Commissions
- Questioning Potential Partners
- Tech Focuses for 2018
Sample of Survey Findings
- 25% of respondents are considering promoting eSports in the near future
- 23% are considering pursuing the Asian market in 2018
- 55% chose Revenue Share as their preferred advertising model
- 39% said that more than 50% of their traffic arrives from mobile devices
- 38% chose an evolving SEO strategy as their most valuable 2018 marketing activity
- 62% chose Facebook as the social media channel they will focus on the most in 2018
