The iGaming industry is rapidly evolving, with the global crypto gambling market growing from $50 million in 2019 to $250 million in 2024 – a compound annual growth rate of 38% over five years. This surge isn’t limited to overall market size; adoption rates are climbing across multiple regions. Europe and Asia are leading the charge, with crypto gambling adoption rates of 40% and 35%, respectively. In the US, interest is also on the rise, with 62% of players showing interest in crypto gambling. This surge underscores the increasing popularity of cryptocurrencies as a payment method among operators aiming to expand their reach.
Affiliate marketing is crucial in helping iGaming operators grow their player base by partnering with affiliates who promote their brands in exchange for commissions. When combined with cryptocurrency, operators can face some unique challenges, especially if they are new to this space.
At Income Access, we have worked with crypto operators and understand the different elements of running a successful affiliate program in this space. Our platform, along with our industry expertise, ensures that operators can maximize their affiliate marketing efforts effectively.
Leveraging the Right Tools for Success
Crypto iGaming operators face with unique demands when it comes to affiliate marketing. Most crypto brands work with influencers across social media platforms like Twitch and Discord, as well as messaging apps like Telegram, making promo codes an essential tool for tracking conversions and incentivizing engagement. Income Access’ platform seamlessly supports promo codes, allowing operators to track performance efficiently while building relationships with high-value partners.
Additionally, data transparency is critical in the crypto space. Our robust reporting capabilities provide operators with in-depth insights into campaign performance, allowing them to make data-driven decisions. Whether tracking affiliate ROI, optimizing campaign strategies, or identifying top-performing partners, our reports provide operators with the clarity to scale their affiliate programs effectively. Furthermore, Income Access’ product allows for customizable columns, enabling affiliate partners and operators to focus on the key metrics that matter most for evaluating performance.
Access to a Strong Affiliate Network
While the affiliate landscape in crypto is still evolving, many traditional casino and sports affiliates have added crypto-focused sections to their websites. Income Access provides operators access to a broad network of affiliates, including those actively engaging with crypto audiences. Our work with various brands in the iGaming space allow us to stay attuned to industry trends and help operators select the right partners to drive quality leads and maximize conversions.
Check our latest Q&A with Joshua Rowlings about cryptocurrencies in the iGaming world.
Expert-Led Strategies for Crypto Operators
Beyond affiliate connections, our affiliate management services help operators navigate the complexities of affiliate marketing. Whether an operator is launching an affiliate program for the first time or refining an existing strategy, our experts provide step-by-step guidance to ensure a smooth and successful rollout.
At Income Access, our team of industry experts provides hands-on support to crypto operators, ensuring they are set up for success every step of the way. Our experience in the crypto sector allows us to tailor marketing strategies that align with industry trends and best practices.
As the crypto iGaming space grows, partnering with a trusted affiliate marketing provider is essential. Income Access is committed to helping crypto operators navigate this evolving landscape, ensuring they can optimize their affiliate programs and drive sustainable success.
Want to learn more about how Income Access can support your crypto affiliate program?
