At this year’s iGB Affiliate L!VE London, Cindy Cheung, Senior Manager of Affiliate Marketing and Media Services at Income Access, sat down to share her insights on the evolving iGaming affiliate landscape with the team at Ace Alliance.
A key player in the iGaming space, ACE Alliance connects operators with high-performing affiliates across global markets. Their platform is designed to elevate affiliate marketing strategies through data-driven tools and scalable solutions, making them a valuable partner in driving sustainable growth.
Cindy, who leads affiliate marketing and media traffic strategy at Income Access, brings deep expertise in digital marketing, media buying, and affiliate program management. Her leadership continues to strengthen Income Access’s position as a trusted partner for operators navigating a competitive digital environment.
In this interview, Cindy highlighted several exciting developments:
- Enhanced event tracking: Income Access is refining its event tracking capabilities to deliver more accurate, actionable insights for operators.
- Global market expansion: With a focus on Africa and Latin America, the team is actively exploring new opportunities to support clients in emerging regions.
- Performance marketing tips: Cindy emphasized the importance of data-led decision-making and continuous optimization for affiliate success.
Whether you're an operator or affiliate, the conversation offers valuable takeaways for staying ahead in a fast-moving industry!
See the full interview here:
