Build Impactful Personalized Campaigns and Segments with Optimove

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Looking to improve retention and personalize your customer journeys at scale? Optimove, the first Customer-Led CRM Marketing Platform can help your brand create sophisticated, hyper personalized marketing campaigns at scale, boosting Customer Lifetime Value and strengthening loyalty. Their multichannel marketing hub empowers marketing teams to orchestrate, optimize and measure highly personalized customer-led campaigns, resulting in improved customer experience and retention.

About Optimove

Optimove is the first Customer-Led Marketing Platform, as its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. 

Optimove offers the only Customer-Led Marketing Platform powered by the combination of real-time and predictive customer data, AI-led multichannel journey orchestration, and statistically credible multitouch attribution of every marketing action.  

What Sets Optimove Apart

Optimove is a vital tool for any iGaming brand looking to optimize customer journeys at scale and create long lasting player loyalty. The Optimove platform creates and orchestrates customer-led journeys empowering operators to better understand how player behavior and their multi-channel CRM strategy is affecting their KPIs.

Why Income Access partners use Optimove:

  • Unified customer data allows users to access a single data source while the platform’s AI engine presents valuable marketing opportunities.
  • Augment campaigns and journeys with simple one-click recommendations and Optimove’s self-optimizing algorithm.
  • Coordinate campaigns across different channels ensuring audiences receives the optimal marketing message, at the right time, using the ideal channel.
  • Better understanding of the value of CRM marketing by measuring every marketing action against a statistically valid control group, treating campaigns as scientific experiments.

Integration with Income Access

The technical integration between Income Access and Optimove allows operators’ marketing teams to directly access affiliate or CRM data and reports from either platform. This enables operators to further streamline and enhance their affiliate marketing, CRM marketing and broader marketing strategies.

The Optimove CRM marketing solution’s strong focus on player retention complements Income Access’ affiliate- and acquisition-centric platform. When using the software together, operators will benefit from the expertise and combined 30+ years’ experience of two iGaming powerhouse acquisition and retention technologies.

How to Connect with Optimove

Brands looking to take the next step with player acquisition and retention can reach out to Income Access team members, through our Contact Us Form or with their account manager, to see how they can work with the Optimove team.