Success Story - Smarkets

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Our latest Success Story covers our work with Smarkets, a staple in the UK iGaming scene since 2008! Here's a quick outline of the report, which you can download in full below.

The Company

  • Founded back in 2008, the Smarkets exchange provides users with the best of sports betting, political prediction markets and fintech, by combining them into one sleek platform.
  • Their other hit product is SBK, the sportsbook alternative to Smarkets, which uses the power and prices of the exchange in an industry-leading app experience for users.
  • Smarkets products are built in-house, where they work consistently to respond to user feedback and ensure the best possible experience for their players.
  • Won Silver at the SBC Awards for Western European Operator of the Year in 2022, as well as ranking 5th in the Financial Times list of Europe’s 1000 Fastest Growing Companies in 2019.

The Goals

  • Develop a reliable and established affiliate program for Smarkets with the help of Income Access.
  • Launch an app for SBK and support its growth with affiliate marketing.
  • Give affiliates real-time data on their performance, allowing them to optimize their campaigns quickly and easily.

Steps to Take

  • In partnership with Income Access, build out an affiliate marketing network that allows Smarkets to reach new users with their innovative products.
  • Support affiliates with real-time data, easy access to marketing materials and more, all found in one simple location.
  • Continuing building out the SBK app, with the support of the affiliate marketing network.

For the entire report, click the link below:

Download success story