With our latest IA Success Story, we look at the work being done with Superbet, a leader in the Romanian iGaming market, who have expanded at an exciting clip thanks to affiliate marketing. Here's a quick outline of the report, which you can download in full below!
The Company
- Founded back in 2008, Superbet has become the leader of the retail gaming market in Romania.
- They then turned their attention to the Romanian online market, offering users online betting, slot games, live casinos, virtual games and lotteries, with great products like SuperSpin and Superprono.
- Superbet became one of the first foreign brands authorized to operate in Poland, which is considered the largest sports betting market in Central / Eastern Europe. This is important for Superbet, as they have an ambitious long-term strategy to continue expanding internationally.
- Superbet has won numerous awards, including Best Sports Betting Operator in CEE for 2022, awarded at the Central and Eastern European Gaming Conference (CEEGC).
The Goals
- Look to continue expanding internationally and to improve brand awareness for Superbet.
- Build out a vast affiliate network to take advantage of the growing digital iGaming market in Central and Eastern Europe.
- To continue innovating, offering users new products and ideas to entertain them like no other brand.
Steps To Take
- As an already established brand in Romania for retail betting shops, work with Income Access to take advantage of IA’s award-winning software, which allows Superbet to consistently optimize with relevant affiliate focused data.
- Earn trust with new affiliates, offering them the ability to earn quickly, receive fast payments and instant support for any requests they have.
- Develop the online customer base for Superbet.
For the entire report, click the link below:
Preview
