Nigerian bookmaker Wazobet and their partnership with IA is the focus of our latest Success Story. Read the outline here or the full report below!
The Company
- Wazobet is a Nigerian online betting bookmaker, governed by Emeralds Bets International, Ltd.
- Its product offering consists of sports betting, live betting, virtual sports and casino games.
The Challenge
- Establishing and growing presence in a highly competitive Nigerian market.
- Acquiring and retaining a loyal player base.
The Solution
- Receiving support needed to get ad account approved with Google to run PPC campaigns.
- Executing various PPC strategies to determine what works best.
- Attracting and acquiring large volumes of high value players.
Full report:
Preview
