In today’s fast-paced digital landscape, mobile devices are at the heart of consumer interaction, especially in iGaming and digital commerce. With more users discovering, installing, and engaging with apps than ever before, it's essential that operators and affiliate managers can measure and optimize mobile-driven acquisition effectively. That’s where Income Access’ mobile app tracking capabilities step in.
What Is Mobile App Tracking?
Mobile app tracking enables you to measure and attribute installs, registrations, and in-app activity driven by affiliate partners – just like you would on desktop or mobile web. By seamlessly connecting your mobile app with the Income Access platform, you can ensure that every player acquisition is properly tracked and credited to the right partner.
Tracking this journey can help in many ways:
- Understand which affiliates are driving mobile app installs and registrations.
- Optimize commission structures based on performance.
- Access holistic reporting across all channels (web, mobile web, and native app).
- Improve ROI by focusing on top-performing partners and placements.
Key Features:
- Multi-platform support: Track activity across iOS, Android, and other operating systems.
- End-to-end attribution: Follow your users’ journey from installation to registration and gameplay.
- Event-level tracking: Monitor key player actions like deposits, bets, and wins through in-app events.
- Flexible integration: Choose between direct integration with Income Access or third-party solutions like AppsFlyer or Kochava.
- Real-time postback system: Get live updates on installs and registrations with API-based event delivery.
Seamless Integration with Affiliate Campaigns
Integrating your mobile app with the Income Access platform empowers your affiliate program with complete tracking continuity. Affiliates get the credit they deserve, while you get data-backed insights to optimize your acquisition strategy.
Looking to track installs from an ad banner all the way to in-app registration? With Income Access’ tagging system, each player is accurately linked to the right affiliate every step of the way.
And if you’re working with third-party tracking platforms, we’ve got you covered. Our flexible API-based setup allows for direct or indirect data delivery, depending on your preferred workflow.
Get Started Today!
Integrating mobile app tracking with Income Access is easier than you think. With dedicated integration specialists and detailed implementation documentation, we’ll guide you every step of the way – from app registration to tracking setup, testing, and reporting.
If you’re ready to unlock deeper insights and take your mobile affiliate campaigns to the next level, get in touch with us!
