Updates to the Michigan Lottery Affiliate Program

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The sixth month of the Michigan Lottery affiliate program is coming to a close, and we’re thrilled that continued growth and excitement among partners are still as high as when it first launched.

This has not only been a great month for the affiliate program, but also for the brand itself, which has awarded nearly $67 million in prizes to their players.

Click to Reveal Code

Michigan Lottery has updated their main landing page to now feature both the First Time Purchase Offer, along with a “Click to Reveal” promotional code for players to receive free games upon their registration of a new account. Both the Welcome Bonus and Deposit Bonus campaigns feature on the new page. A text link version has also been made available, under Ad ID 288 in the platform.

This new “Click to Reveal” mechanism drops the cookie needed to attribute the player, who clicks on it, back to the account of the affiliate referring them to the gaming site. We’re expecting this new setup to generate much excitement among new Michigan Lottery players and drive more great results for the affiliate program.

Promotional Strategy

In order to best position this cool new “Click to Reveal” code to players, the team at Michigan Lottery has a solid strategy for affiliates to implement. They recommend discontinuing the use of the ONLINE10 bonus code on all affiliate websites and properties in order to ensure that players are clicking on the links to drop the cookies, so partners get credit for every player they drive to purchase online at michiganlottery.com.

New Game Launch

Michigan Lottery Fruity_7x7

The online instant game Fruity 7x7 was launched in April, and features a top prize of $100,000! The objective is to complete lines on the grid, and gameplay is very exciting. In this specific game, players must form seven-symbol-long lines to win.

Please visit the Michigan Lottery games lobby to view all available online games.

New Affiliate Payment Method

In order to best serve their partners, Michigan Lottery has also made additional payment methods available for affiliates to receive their commissions through. Partners of the state iLottery can now select from the following methods of payment:

  • Electronic Transfer (EUR),
  • Automated Clearing House (USD),
  • Skrill (EUR, GBP, USD).

These payment methods are subject to varying minimum thresholds, so it is important that affiliates verify the program’s Terms and Conditions when selecting a payment method.

Become a Michigan Lottery Affiliate Today

As the first state lottery to move into the affiliate space, Michigan Lottery is definitely setting the tone for US iLotteries to enjoy much success. We encourage affiliates to sign up to the affiliate program early, in order to gain the biggest possible share of the player market. The Michigan Lottery team is dedicated to providing not only their players with the best possible experience, but their affiliate partners too. Click here to join the Michigan Lottery affiliate program and start promoting the brand today!

Join Today!