Income Access Press Room

12BET Launches Managed Affiliate Programme with Income Access

Affiliate programme of Asian iGaming brand’s new Europe-facing sportsbook and casino will be managed by Income Access using company software. Montreal, QC. June 5th, 2015 – 12BET, an Isle of Man and Philippines-based online sportsbook and casino brand focusing on the Asian and European markets, has announced the launch of a new affiliate programme with Income Access, a technology and digital marketing company serving the iGaming industry. Under the partnership, the affiliate programme for 12BET’s new European sports-betting offering will integrate with Income Access’ acquisition-tracking platform and will be managed by the company’s team of affiliate managers.

Founded in 2007 with a focus on Asia, 12BET expanded into the European market in 2010.  The brand has had a huge sponsorship presence in top-flight football, including partnerships with Sevilla, Wigan Athletic, Hull City FC, Newcastle and Crystal Palace.

12BET’s new cutting-edge online sportsbook is regulated by the UK Gambling Commission and Isle of Man Gambling Supervision Commission.  The brand offers players live-betting on more than 18,000 sporting events a month. The 12BET platform’s HTML5-based design ensures that the experience of sports-betting via tablets and touch-screen devices is just as sophisticated as desktop play.

In addition to the sportsbook, 12BET also offers European players a state-of-the-art online casino. The brand boasts a wide range of online slots, and the table games baccarat, roulette, video poker and Sic Bo as well as four different live-dealer casino clubs. A suite of Microgaming games will be added to the 12BET casino in the near future.

To celebrate the launch of their new European sportsbook and casino, 12BET are offering player an enticing sign-up offer. They will receive a free bet of up to £30 when they register with the brand and place their first bet.

12BET’s new website will be supported by the launch of their new affiliate programme. The programme will be powered by Income Access’ affiliate management software, which has won the eGaming Review B2B Award for ‘Best Affiliate Software’ for the last two years in a row.

The 12BET affiliate programme offers affiliates a revenue share commission structure. Affiliates will earn commissions of between 20% and 40%, depending upon the number of first-time depositing players they refer each month.

“Our affiliate programme will play a crucial part in driving acquisition for our new European sportsbook – it’s a great product, and Income Access along with our affiliate partners will be key in taking our brand to the next level,” said Rory Anderson, CEO of 12BET Europe.  “In choosing Income Access, we have ensured that we’ll be working with the most experienced and well-respected affiliate management group in gaming.”

The 12BET affiliate programme will be managed by Income Access’ team of affiliate managers. They have over a decade’s experience managing affiliate programmes for European sports-betting brands.

“We’re excited to launch the managed affiliate programme for 12BET’s new European sportsbook and casino on our software,” said Nicky Senyard, founder and CEO of Income Access. “12BET is a huge brand in the Asian market, and we hope that with our acquisition support via the affiliate channel it will also become a leader in the European space.”

For more information on the affiliate programme, please contact 12BET.

About 12BET:

12BET (pronounced one-two bet) has been operating since 2007.  The company secured an Isle of Man license in 2010.  As an in-play football betting specialist, 12BET offers thousands of in-play football betting opportunities each week.  It also offers over 25 sports and is available on desktop, mobile and tablet.

Contact Information:Rory Anderson


12BET Europe



Affiliate site:



About Income Access: Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.

As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.

Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.

 Contact Information: Income Access Press Room