Income Access Press Room

Bede Gaming Announces Partnership with Income Access

Affiliate programmes for online casino and bingo brands powered by tech firm’s gaming platform will migrate to Income Access software

Montreal, QC. November 4th, 2014 – Bede Gaming, a Newcastle, UK-based software development company for the online gaming industry, has announced a partnership with Income Access, a turnkey provider of iGaming technology and digital marketing solutions. Under the new partnership, the affiliate programmes for numerous online casino and bingo brands powered by the Bede Gaming platform will be integrated with Income Access’ affiliate management software.

Regulated by the UK Gambling Commission, Bede Gaming licenses its gaming platform, which won the 2014 eGR B2B award for Bingo Supplier of the Year, to Intellectual Property & Software Ltd (IPS), the Alderney-licensed iGaming operator shortlisted for the Rising Star award at the 2013 eGR Operator Awards. Numerous IPS brands are included in Bede Gaming’s partnership with Income Access: bingo site Bingo Stars, which is shortlisted for the Mobile Bingo Product of the Year award at the upcoming eGR Operator Awards; the operator’s UK-facing online casino brands Bet UK, Pink Casino and; and Sweden-facing online casino brands Slot Boss, Svenska Casino and Rosa Casino.

In addition, the deal features other brands on the Bede Gaming platform, including bingo site Bingo Godz, casino brand Castle, Health Bingo and Euromillions Casino.

Under the partnership, the affiliate programmes for these iGaming brands will migrate to Income Access’ affiliate management software. Since its launch in 2002, the platform has received constant upgrades and has been honoured with eGR’s annual B2B award for Best Affiliate Software for the last two years in a row.

Bede Gaming’s Income Access white label will be equipped with the company’s Ad Serving tool. First unveiled in July 2013, Ad Serving provides operators with the ability to manage and optimise their online marketing campaigns via cutting-edge geo-targeting, time-of-day, and browser-focused targeting. Bede Gaming’s white label will also feature Income Access’ mobile software development kit (SDK), which provides operators with the ability to track all their mobile affiliate marketing campaigns.

“Our partnership with Income Access represents Bede Gaming's first integration of an affiliate platform,” said Lauren Bradley, Head of Business Development at Bede Gaming. “Our choice of Income Access is based on their commitment to innovation, which aligns perfectly with the cutting-edge technology we provide at Bede Gaming.”

The integration of the various Bede Gaming affiliate programmes onto the Income Access platform will be finalized in the next few weeks. Once complete, the affiliate programmes will re-launch simultaneously.

“I’m delighted to see Bede Gaming become an Income Access software partner,” said Nicky Senyard, founder and CEO of Income Access. “Using our platform, the diverse range of online casino and bingo brands powered by the Bede Gaming platform will be able to maximise their acquisition of new players and retention of existing ones.”

For more information on the partnership, please contact Bede Gaming.About Bede GamingBede Gaming is a leading supplier of software to the online gambling and social gaming industries.

Bede has built a highly flexible, open architecture gambling platform designed to meet the demands of customers who want to offer a single wallet solution that operates seamlessly across all platforms, whether mobile, tablet or online. The Bede platform is entirely modular and built using cutting edge technology that we believe is unique in the industry. The platform is fully scalable across all platforms and is built to handle millions of transactions per day.Contact InformationLauren Bradley

Business Development Executive

Bede Gaming Ltd

Tel: +44 (0)20 3327 6680

Email: lauren.bradley@bedegaming.comAbout Income AccessIncome Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.

As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.

Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.Contact InformationIncome Access Press Room