Income Access Press Room

Creating Buzzworthy Events Through Social Media

G2E, BAC & EiG ConferencesWith its ability to reach, engage and enhance user-experience, social media has become one of the most powerful tools for organizers in creating buzzworthy events.  Important iGaming Conferences such as the G2E, the BAC (Barcelona Affiliate Conference) and the EiG (European iGaming), which is currently ongoing in Fira, Barcelona from Oct 8-10, have leveraged more and more on social media outlets such as Facebook, Twitter, Linkedin & Youtube to reach, engage and encourage attendees to join.

When organizing an event, integrate social media with registration and promotion as much as you can as RSVP and registration rates are now higher online than they are through paper invitations. Facebook boasts a total of 1.1 billion active