Income Access Press Room
Creating a Successful Social Media Strategy
Here are some key considerations when building your strategy:
What | How | Benefits |
Brand Persona |
| Ensures voice and messaging congruency as part of an integrated marketing strategy |
Medium/Channel |
| Know why and how to use each of the social media channels best utilized for your business |
Messaging Content |
| Understand which channel(s) are most effective based on nature of content and how to maximize outreach |
Frequency |
| Maximise the perceived value of your engagement and content efforts |
Monitoring and Tracking |
| Clearly defines how to measure success by channel for measureable ROI |
Email Deanna Dobson at
deanna@incomeaccess.com