Income Access Press Room

Creating a Successful Social Media Strategy

  • define and understand your audience
  • determine the most effective channel strategy
  • create the message that you will be conveying to your audience.
  • With a well structured strategy, social media can be a powerful tool in building your brand and generating sales or conversions.

    Here are some key considerations when building your strategy:

    WhatHowBenefits
    Brand Persona
    • Develop an online brand persona that is properly aligned with your goals
    • Ensures voice and messaging congruency as part of an integrated marketing strategy

    Ensures voice and messaging congruency as part of an integrated marketing strategy
    Medium/Channel
    • Identify the benefits and best practice of each of
      • Facebook
      • Twitter
      • Google+
      • YouTube
      • Know why and how to use each of the social media channels best utilized for your business

    Know why and how to use each of the social media channels best utilized for your business
    Messaging Content
    • Define a content strategy by channel
    • Identifies how to best leverage promotions and events
    • Understand which channel(s) are most effective based on nature of content and how to maximize outreach

    Understand which channel(s) are most effective based on nature of content and how to maximize outreach
    Frequency
    • Outline best times to reach your target audience by medium, and when to avoid making posts
    • Maximise the perceived value of your engagement and content efforts

    Maximise the perceived value of your engagement and content efforts
    Monitoring and Tracking
    • Identify the best tools upon which to define success
    • Clearly defines how to measure success by channel for measureable ROI

    Clearly defines how to measure success by channel for measureable ROI
    Interested in knowing more? Do you still have questions?

    Email Deanna Dobson at

    deanna@incomeaccess.com