Income Access Press Room

LionsBet Launches Affiliate Programme with Income Access

Income Access platform to power programme with focus on Nigerian and Zambian markets

Montreal, QC. 25th July 2019 – LionsBet, the Nigeria-based sportsbook brand, has launched a new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The LionsBet programme is powered by the Income Access platform as it focuses on optimising growth and acquisitions across its brands in Nigeria and Zambia, respectively.LionsBet, which is licensed in Nigeria by the Lagos State Lotteries Board and the Betting Control and Licensing Board in Zambia, was founded in 2016 with the establishment of a Lagos-based head office. The brand offers a comprehensive sportsbook product that covers football, basketball, tennis, volleyball and hockey, among other events. In total, LionsBet features more than 300 sports markets with over 55,000 monthly pre-match and live betting opportunities. Virtual games are also available through the LionsBet platform, with more than 50 gaming options from an array of leading providers.

Through the partnership with Income Access, LionsBet will have access to robust tracking and reporting technology that will provide it with actionable data to make more informed strategic campaign decisions. The platform will also facilitate affiliate communications, strengthening marketing partnerships and supporting long-term programme growth.

The LionsBet affiliate programme is offering partners a revenue share commission model, based on net revenue, that will start at 35% with the potential to increase up to 50%. Affiliates will also have access to a dedicated support team, a diverse catalogue of marketing materials and attractive player promotions to help encourage customer acquisition.

In addition to a wide array of promotions for both Nigeria and Zambia, LionsBet players will also benefit from key features like weekly free bets, deposit achievements, live cash out functionality and a loyalty rewards programme where every bet is converted into redeemable points. Other benefits include 10% cashback from total winnings, fast payouts (including on weekends and holidays), weekly giveaways on social media and free access to LionsBet’s Nigerian brand via MTN Nigeria.

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We’re excited to partner with LionsBet, which is an emerging brand within an expanding market, further emphasising our growing presence and focus within Africa. Their market reach, combined with the flexibility of the Income Access platform, provides great potential for long-term success.”

Akram Bacha, Co-Founder and Director at LionsBet, said: “LionsBet is focused on growing alongside our partners and providing players the best possible gaming experience. Our new affiliate programme and partnership with Income Access will help us continue to meet those goals, while growing within our target markets. By leveraging Income Access’ experience in regulated African markets, we’re confident that our affiliate channel will be a great complement to our existing digital marketing strategy.”

To learn more about the affiliate programme, contact LionsBet.


About LionsBet

LionsBet is one of Africa’s most exciting online gaming and betting brands, offering an extensive selection of online virtual games and sports betting pre and live matches. LionsBet creates a safe haven for sports enthusiasts and delivers world-class gaming and betting services, using skilled and highly-motivated staff, state-of-the-art technology and a stakeholder approach in the conduct of our business.

The Hubbing Bird Nigeria Limited, the parent company of LionsBet, was incorporated on May 6, 2016.

LionsBet was officially launched and commenced operation in Lagos, Nigeria on October 18, 2016. The company has an established customer base and is growing in line with Africa’s development and burgeoning economy. LionsBet is licensed and regulated by the Lagos State Lotteries Board (LSLB).

On February 1st, 2017, LionsBet launched in Zambia, where it is licensed and regulated by the Ministry of Finance, the Betting Control and Licensing Board.

Our team is our most valuable asset. We’ve fostered a highly talented group of professionals with diverse backgrounds and skills, who work synergistically to offer premium services to our customers. We have built an inclusive work environment where everyone is valued and can succeed based on merit.

We are honest and reliable. This supports our moral obligation to our customers, stakeholders and employees. The games we offer and the ways we conduct our business are fair, direct, transparent and trustworthy. Everything we do is accomplished with consideration of its impact on and for the people and communities of Africa.

Follow LionsBet on Twitter / Instagram / Facebook /

About Income Access

Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group and TwinSpires.

Follow Income Access on Twitter / LinkedIn / Facebook / Press Room / Content Hub

About Paysafe Group

Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.

With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.

Visit us at

Follow Paysafe on Twitter / LinkedIn / Google + / 

Contact Details

Ayodele Ogunde

Marketing Manager


Tel. +234 818 257 5992


Website: Sign-Up Page: 

Nick Say

Manager, Corporate Communications,

North America, Paysafe Group

Tel. +1-514-849-8595

Email: Nick.Say@Paysafe.comWebsite: