Income Access Press Room

SeanieMac Launches Affiliate Programme with Income Access

Affiliate programme for leading Irish sports-betting brand will be managed by Income Access using the company’s software

Montreal, QC. November 6th, 2014 – SeanieMac International Ltd, a publicly-listed online gaming operator based in Kerry, Ireland, has announced the launch of an affiliate programme for the company’s online sports-book and casino brand SeanieMac in partnership with Income Access, a leading technology and affiliate services provider for the iGaming industry. The SeanieMac affiliate programme will migrate to the Income Access platform and will be managed by the company’s in-house team.SeanieMac, which experienced a 32% quarter-over-quarter rise in revenue in Q2 of 2014, offers players sports wagering on all major global sporting events, including soccer, Gaelic football, horse-racing, tennis, cricket, basketball and hurling. Accessible via desktop computers, tablets and mobile devices and available as a downloadable app in the App Store, the brand features in-play betting functionality.

In addition to SeanieMac’s sports-betting offering, the brand boasts an extensive online casino, which includes European roulette, blackjack and a range of online slots developed by leading game developers Net Entertainment and Realistic Games. SeanieMac also allows players to bet on lotteries across the world.

The brand offers an enticing 100% match bonus to all new players who sign up, as well as the Double Bubble offer, whereby odds on all UK soccer matches are doubled if players’ first goal scorer wins in the first 20 minutes of play. In addition, the brand offers best odds guarantees on all UK and Irish horse and greyhound races.

The recently completed migration of the SeanieMac affiliate programme to the Income Access platform, which has won the eGR B2B award for Best Affiliate Software for the last two years in a row, will allow affiliates to promote this leading online sports-betting and casino brand. The programme offers affiliates a tiered revenue share commission structure under which commissions vary between 30% and 40%, depending on the net revenue referred.

“We have chosen to partner with Income Access because we believe they are the market leaders in the affiliate industry and will offer our valued affiliate partners quality customer service, account management and an unrivalled reporting and tracking system,” said Garreth Core, COO at SeanieMac. “We are confident that by partnering with Income Access, we can grow our affiliate business quickly while maintaining a quality service for our affiliates.”

The SeanieMac affiliate programme will be managed by Income Access’ team of affiliate managers. They have more than a decade of collective experience managing the affiliate programmes for leading iGaming brands.

“We’re delighted to partner with SeanieMac to launch their managed affiliate programme,” said Nicky Senyard, founder and CEO of Income Access. “The new SeanieMac affiliate programme provides affiliates in the sports-betting vertical with an important opportunity to diversify their offering and promote a rapidly growing brand.”

For more information on the affiliate programme, affiliates should contact SeanieMac.About SeanieMacSeanieMac Limited is an Irish gaming company. It owns and operates "," an online sports and casino wagering web-based platform serving gamblers directly under the brand name The company is part of one of the world's leading gambling groups, providing betting, casino, lotteries and games.

The operator provides customers with a huge range of betting opportunities with all sports covered, including GAA football, hurling, soccer, horse-racing, tennis, cricket and basketball. Players can bet on the company’s In-Play markets on every major event, and should keep checking for all the operator’s latest offers such as our Money Back special offers.

As well as the comprehensive sports betting coverage, the company has an extensive range of offers. These include our fantastic GAA championship specials, Soccer Bonus on the Premier League, Series A, Primera Liga, Bundesliga 1 or Champions League. Horse racing from around the world, including the US, South Africa and many more are available along with greyhound racing from Ireland and the UK – every day.

When players place their bets with SeanieMac, the operator takes the price on their selection – and if the SP is bigger, SeanieMac will pay players out at the bigger odds.

Players can also play in the operator’s exciting online casino, where there are a range of exciting games to choose from, including Blackjack, Roulette, Baccarat and many themed slots.Contact InformationGarreth Core,

Chief Operating Officer (COO)

Email: garreth@seaniemac.comAffiliate programme home-page: Income AccessIncome Access is a technology company and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.

As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.

Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.Contact InformationIncome Access Press Room