What is Affiliate Marketing?
A low-risk, high-reward performance-based partnership
Where a merchant and an affiliate team up to share profits as the brand grows.
How does affiliate marketing work?
With relationships that leverage the experience of digital marketing professionals
By using high-value acquisition channels that only pays on results with low barriers to entry
Through focusing on long-term strategies that provide access to multiple sources of traffic and prospective customers
A third-party digital marketing professional who is paid on a performance basis for referring customers to a merchant.
A merchant is a brand looking to acquire high value lifetime customers through various marketing channels, including affiliates.
They act as brand ambassadors for the merchants they promote, contributing to customer acquisition and retention. An effectively managed affiliate program can account for upwards of 30% of new customers for a brand.
Ingredients for a successful
affiliate program
Dedicated Program Support
Engage with a dedicated account manager to communicate with partners and strategically drive the program.
Robust Software
Utilize a detailed tracking and reporting analytics tool.
Flexible Commissions and Payments
Offer a wide variety of performance-based compensation models, including cost per acquisition and revenue share.
Marketing Tools & Promotions
Create targeted creative materials, including landing pages and banners along with dedicated customer promotions.
Clear Guidelines
Define detailed terms and conditions, and rules of engagement with affiliates.