What is Affiliate Marketing?

A low-risk, high-reward performance-based partnership

Where a merchant and an affiliate team up to share profits as the brand grows.

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Two business people exchanging money - iGaming, affiliate marketing
Example of affiliate marketing process - iGaming

How does affiliate marketing work?

With relationships that leverage the experience of digital marketing professionals

By using high-value acquisition channels that only pays on results with low barriers to entry

Through focusing on long-term strategies that provide access to multiple sources of traffic and prospective customers

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A third-party digital marketing professional who is paid on a performance basis for referring customers to a merchant.

A merchant is a brand looking to acquire high value lifetime customers through various marketing channels, including affiliates.

They act as brand ambassadors for the merchants they promote, contributing to customer acquisition and retention. An effectively managed affiliate program can account for upwards of 30% of new customers for a brand.

Ingredients for a successful
affiliate program

Dedicated Program Support

Engage with a dedicated account manager to communicate with partners and strategically drive the program.

Robust Software

Utilize a detailed tracking and reporting analytics tool.

Flexible Commissions and Payments

Offer a wide variety of performance-based compensation models, including cost per acquisition and revenue share.

Marketing Tools & Promotions

Create targeted creative materials, including landing pages and banners along with dedicated customer promotions.

Clear Guidelines

Define detailed terms and conditions, and rules of engagement with affiliates.

Income Access can help you leverage
affiliate marketing
to take your business
to the next level!

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